Alpha Marketing

Esports
Team Work
"If you want to lift yourself up, lift up someone else."
– Booker T. Washington
Synergistic work teams
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Having a strong business culture is most important at Alpha Marketing. We want our staff and customers to enjoy working with us. The synergy between all of our employees allows us to deliver exceptional service.
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Every employee at Alpha Marketing is in charge of their own job but we communicate with each other and are there for each other when something is needed. We are always looking to LEVEL UP!
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Everyone is here to work for a purpose! Since our employees goals and values are aligned the synergy throughout the company is strong.
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Hal Rosenbluf: The Customer Comes Second
What advice would you give to other CEOs or founders to help their employees to thrive?
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One thing that holds true is that managers should hire people who are fundamentally good, decent people and create an environment in which friendships can develop.
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Stay accessible as a leader and make an effort to connect with people on a real human level.
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A lot of this comes down to creating a company and culture where people are treated well, encouraged to learn, and success is acknowledged and celebrated.
Practice exercises ​
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Our employees when going through training will practice by stimulating a real work condition. This is very beneficial because it will help see what skills are needed to be worked on for the position.
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Harvard Business Review
“Practice deliberately”
Involves two types of learning
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Improving skills you already have
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Extending the reach and range of skills
Deliberate practice means focusing on something you cannot do well. Working on things that are difficult to do can turn someone in an expert one day. Practicing can also help with leadership. Practicing certain business situations helps build leadership so everyone is comfortable with each other when the situation is real.Our employees “practice deliberately” to keep eliminating weaknesses and always get better


Cross-functional training
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At Alpha Marketing ,we strongly believe that if we provide cross-functional training to our staff, the implementation will be able to receive good results. Development of our staff is a responsibility to everyone in the company.
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Our cross-functional employee training course is a great way for them to become familiar with every detailed process and become an inter-area expert in esports.
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We believe in having our teams work towards similar goals.​
Cross Functional Training of Toyota:
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​Toyota uses cross functional training. They use it during their manufacturing process.
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They explain how the cross functional training is used “to ensure that each project has the flexibility it needs and still benefits from what other projects have learned. The result is a deftly managed process that rivals the company’s famous production system, lean manufacturing, in effectiveness.”
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It is important for businesses that have many different roles to be ready for different projects at any given time.
https://hbr.org/1998/07/another-look-at-how-toyota-integrates-product-development
