Customer Moments of Truths

• Website is seen through advertisement

• Customer navigates website

• Customer browses website to see our business

• Customer contacts us about our marketing

• Easily guide them through the process with a friendly approach

• Employees are excited and persistent to market for esports team

• Use digital marketing techniques: social media and influencers

• Provide feedback on their experience​

Employees

• Find online application

• Set up interview

• Have an interview (showing portfolio of work)

• Discuss appropriate salary

• Fitting into the business culture

• Employees learn using cross-functional training​

The keys to "moments of truth"

• Do it right the first time. Research proves that a satisfied guest will report a pleasant experience while an unhappy customer will tell 8-10 friends and relatives about his bad experience

• Eyes connection is the best way for us to reduce the distance between employees and customers