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Baby Boomers​

  • Years(1946-1963)

  • Generation Size​​

  • 76 Million

  • “ Me Generation”

    • Self-centered 

    • Individualistic attitudes 

  • Media Consumption (Marketing)

    • Traditional media like television, radio, magazines, and newspaper 

    • 90% have facebook but mainly use to stay in touch with family 

  • Reaching Retirement Age 

  • Banking 

    • Spend 7 Trillion dollars per year on goods and services 

    • Prefers to use cash 

  • 80% of America’s personal net worth belongs to boomers 

  • Are more tech savvy thank people think 

  • Wants 

    • To know what esport is 

    • Trust

    • Reliability 

Generation X ("Forgotten Middle Child")

  • Years(1964-1978)

  • Generation Size 

    • 50 million 

  • Born around the rise of personal computing 

  • Media Consumption(Marketing)

    • Newspapers, magazines, listen to radio, and watch TV

    • Facebook users 

  • Banking

    • Believe in banking person to person 

  • Tech savvy

    • Used to doing things online  

  • Approaching middle of working careers 

  • More self directed than Baby Boomers 

  • Wants 

    • More technology tools for their personal use 

    • Brand loyalty 

    • Good value 

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Generation Y (""Millennial")

  • Years(1980-1995)

  • Generation Size 

    • 71 million 

  • Born in the digital age

  • Media Consumption(Marketing)

    • Watch TV but prefer streaming platforms 

      • Netflix

      • Hulu

      • Amazon prime video 

    • Have all types of social media like 

      • Facebook 

      • Instagram 

      • Twitter

      • Snapchat 

  • Entering the workforce 

  • Less brand loyalty than previous generations 

  • Banking

    • Shop product and features first and have no patience for poor service 

  • Wants

    • Easy access

    • Great service 

    • Accessible on every media platform 

Generation Z 

  • Years(1996-2010)

  • Generation Size 

    • 90 million 

  • Raised on the internet and social media 

  • Media Consumption (marketing)

    • Smartphones 

    • Social medias

      • Instagram 

      • Twitter 

      • Snapchat 

      • Tik Tok 

  • Most ethnically diverse generation 

  • Soon to be largest U.S consumers 

  • Banking 

    • Mobile banking

    • Debit Cards 

  • Wants 

    • Every video game 

    • Free streaming 

    • Easy access to everything 

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Generation Alpha (""The Unknown"")

  • Years(2010-present)

  • Children of Millenials 

  • Reliant on instant communication 

  • First to be born entirely in the 21st century 

  • Tech Heavy 

  • Projected to be most educated generation 

  • Unclear to what can happen 

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