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Needs Assessment

Esport Clients Expect Us to:

  • Find the right audience to market to

  • Use the right social media and other communication tools to reach this audience

  • Create partnerships with other popular celebrities to further promote our clients 

  • Videos ads are important in the gaming industry

In Time we will also be expected to:

  • Create and Host tournaments

  • Expand into having partnerships and making events hosted by us larger

“The gap between what’s expected and what you deliver is where the magic happens, in business and in life.”

- Jay Baer, Founder of Convince and Convert

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Demographics

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Population

Players:

  • Around 180 high level Esport teams

  • Numbers of players vary depending on the competition or game being played

  • 72% of players are between the ages of 20-30

  • The other 28% is made up of players less than 20 years old

  • 30% of Esport players have already graduated college

Fans:

  • Around 458 million people watch Esports some as enthusiasts others as occasional 

  • 62% of viewers in the U.S. are between the ages of 18-34

  • Global Gender Distribution 

    • 78% Male Fans

    • 22% Female Fans

  • Higher median household income

  • 43% of fans have a household income of $75,000​ per year or high

https://www.nielsen.com/us/en/insights/article/2019/meet-the-female-esports-fan/ 

Psychographics

Esports is a up and coming industry. Since 2016 players and viewership has taken off. With that sponsorship and marketing has also started to boom and revenue is projected to reach around 1.8 billion by 2022. The audience for Esports consists of people that are connected well to technology. They crave social media and grew up around playing video games themselves. Fans are mostly made up of Gen Zers and are more open to non-traditional sports. 

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