Our internal staff is our employees at Alpha Marketing and our internal customer is our esport teams. Our staff is the foundation that builds the relationships with our customers to assure we give them exceptional business. Lee Cockerell, Rule #17 “Listen Up” explains how important it is to listen to the feedback from customers and employees. We appreciate all of the people who are involved in our company from the highest level of management to the lowest. The expectation is not to be average but always be at our best.